Week 6 – Interactive TV
12 minute Speed Writing Session #1
“Zyklop” by Thomas Koner (Greenland)
http://www.myspace.com/thomaskoner
This particular tune is off his recent album “Zyklop” and is more of an aural soundscape than an actual piece of music. I like this stuff. But I’m also a fan of microphone bumps and wind noise.
Speed Writing Rules:
- write as fast as you can
- don’t stop
- don’t even think
Fahrenheit 451
http://www.youtube.com/watch?v=PERvsYtQ9TM
Directed by Truffaut 1966
Written by Ray Bradbury in 1953
History
A Short History of iTV
http://www.guardian.co.uk/technology/2001/apr/05/onlinesupplement5
(The Guardian, UK 2001)
Microsoft man says TV has three years to adapt
http://informitv.com/articles/2009/08/29/microsoftmansays/
Hindrances to Progress: Infrastructure?
The film “Who Killed the Electric Car?” played out like “Murder on the Orient Express” Everyone played a part in murdering the victim and so we have petrol. Bowser infrastructure, the roads, facilities and supply chain – is all built around oil.
Interactive TV in Australia
At the mention of interactive TV, Kerry Packer & Rupert Murdoch (2005) baulked. We have a tiny marrket compared to our Western brethren. These guys wanted to keep the status quo and saw the fracturing of the TV market in to many channels (and interactive backchannels) as a threat to lucrative TV advertising. So we got 7, 9 and 10 and ABC TV in high quality (HD is already looking like low-quality when you consider computer monitor resolution).
In Europe, the trade-off in quality was used for adding more interactive channels.
Lately, interactive TV (in Australia at least) mostly refers to SMS / phone polling during free-to-air shows. Big Brother was perfect for our free-to-air system as money could be made by getting people to call Legion Interactive (now the enigmatic Belong Group). And now we have the US franchise “Australian Idol”.
Originally meant to stream to and from the TV transmitter / receiver, interactivity in Australia now mainly happens through the internet (now almost ready for streaming video) and the telcos.
InformITV
http://informitv.com/news/
Interactive TV Today
http://itvt.com/
Broadband Bananas
http://www.broadbandbananas.com
iTV Examples
Twitter Enhanced TV
http://itvt.com/story/5527/fox-air-twitter-enhanced-re-runs-fringe-and-glee
BBC Red Button TV
The red button is basically for extra content button
http://itvt.com/story/5531/bbc-unveils-its-red-button-interactive-tv-schedule-coming-weeks
Content, content, content!
Needless to say – “content” has always been the cornerstone for any interctive endeavour. The focus in the last few years seemed to be on marketing to the consumer. But more recently, marketers have realised that consumers are a greedy bunch who want everything for FREE. They’re not just going to click on pop-up ads. And so in the last year or two there seems to be a shift back towards the consumer.
Podcast – Marissa Cooke
“Extending Narrative : The Emmerdale Experience”
Marissa talks through her experiences of extending stories into online and other platforms looking specifically at her work on the enigmatic cross-media service created by Hoodlum for Emmerdale. She talks about call-to-actions, multiple entry points, point-of-view, story worlds, gameplay and trail heads as part of this experience creation for the audience.
TV Loop
http://mashable.com/2008/12/09/tvloop/
Where TV meets Social Networking?
Ambient Devices
Chumby
http://www.chumby.com/
What to do in class / for next week?
- Speed writing (12 mins using pencil and paper). No particular subject.
- Re-write your pencil and paper piece as a BLOG entry.
- Choose 3 articles from any of the links above and BLOG about them.
- What is your overview of the recent movements in Interactive TV.
- Make sure you have booked a time for your talk. Week 14 has 2 places left, but there is also week 9 if someone is keen to get going.
Comments
One Comment on Week 6 – Interactive TV
-
Jacinta on
Wed, 9th Sep 2009 8:31 pm
Well, Edwin showed a few websites during the tutorial..
mainly related to interactive tv i suppose..
me myself is still not really clear about the whole picture of this subject..
perhaps more research is needed..
what i can understand is that the media is moving from one way communication to two-way communication, or in a way, we call it interactive kind of media..
whereby audiences can response to what they have seen and heard..
and i find that the speedwriting in class is really a good practice for writing..
would like to have this kind of practice everyweek, but the choice of music can be wider.. as in.. not so eerie, could be more cheerful, romantic, etc..
Tell me what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!